Case Studies
These are recent partnerships across four verticals. We have anonymized brand names per client agreements. Past performance is not indicative of future results — every campaign is unique.
Insurance · Lead Generation
An auto and home insurance lead-gen client came to us spending heavily on broad Google Ads and a single Facebook campaign that had stagnated. We rebuilt the funnel from the landing page up, restructured the Google account around margin-weighted match types, and launched a parallel native campaign on Taboola.
Home Services · Multi-Channel
A roofing contractor operating across three Midwest states was running ads through a generic franchise vendor. We migrated the accounts, rebuilt the landing experience with location-specific lead forms, and added Bing Ads as a complementary search channel. Meta retargeting filled the consideration gap.
DTC E-Commerce · Meta Ads
A consumer brand selling functional beverages had watched their Meta ROAS slide for two quarters as their original creative fatigued. We installed a weekly creative shipping cadence — three new concepts, two variations each — and restructured campaigns into a clean Advantage+ vs. manual test framework.
B2B Services · Native + Search
A B2B compliance software company had never run native advertising. We built three advertorials targeting their ideal customer profile, deployed across Taboola and Outbrain, and integrated lead capture with their existing HubSpot pipeline. Native became their second-largest paid channel within 90 days.
All case study metrics reflect actual performance during the campaign periods described. Client names have been omitted under NDA. Reported figures reflect performance against the goals defined at the start of each engagement. Future client results will differ. Performance is influenced by industry, offer, creative, budget, competition, and platform policy.
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